diff --git a/ports/nrf/drivers/bluetooth/ble_uart.c b/ports/nrf/drivers/bluetooth/ble_uart.c
index 64e3a05f9..055d5aa9e 100644
--- a/ports/nrf/drivers/bluetooth/ble_uart.c
+++ b/ports/nrf/drivers/bluetooth/ble_uart.c
@@ -245,7 +245,11 @@ void ble_uart_init0(void) {
 
     ble_uart_peripheral.conn_handle = 0xFFFF;
 
+#ifdef MICROPY_HW_NUS_NAME
+    static char device_name[] = MICROPY_HW_NUS_NAME;
+#else
     static char device_name[] = "mpus";
+#endif
 
     mp_obj_t service_list = mp_obj_new_list(0, NULL);
     mp_obj_list_append(service_list, MP_OBJ_FROM_PTR(&ble_uart_service));