diff --git a/drivers/i3c/master.c b/drivers/i3c/master.c
index c39f89d2deba..2dc628d4f1ae 100644
--- a/drivers/i3c/master.c
+++ b/drivers/i3c/master.c
@@ -1828,7 +1828,7 @@ int i3c_master_add_i3c_dev_locked(struct i3c_master_controller *master,
 
 	ret = i3c_master_retrieve_dev_info(newdev);
 	if (ret)
-		goto err_free_dev;
+		goto err_detach_dev;
 
 	olddev = i3c_master_search_i3c_dev_duplicate(newdev);
 	if (olddev) {