diff --git a/sound/soc/soc-topology.c b/sound/soc/soc-topology.c
index dd35baf9adc5..0100f123484e 100644
--- a/sound/soc/soc-topology.c
+++ b/sound/soc/soc-topology.c
@@ -1394,7 +1394,6 @@ static struct snd_kcontrol_new *soc_tplg_dapm_widget_dmixer_create(
 		if (err < 0) {
 			dev_err(tplg->dev, "ASoC: failed to init %s\n",
 				mc->hdr.name);
-			soc_tplg_free_tlv(tplg, &kc[i]);
 			goto err_sm;
 		}
 	}
@@ -1402,6 +1401,7 @@ static struct snd_kcontrol_new *soc_tplg_dapm_widget_dmixer_create(
 
 err_sm:
 	for (; i >= 0; i--) {
+		soc_tplg_free_tlv(tplg, &kc[i]);
 		sm = (struct soc_mixer_control *)kc[i].private_value;
 		kfree(sm);
 		kfree(kc[i].name);