diff --git a/drivers/lightnvm/core.c b/drivers/lightnvm/core.c
index 3cd03582a2ed..f88d4e57cff8 100644
--- a/drivers/lightnvm/core.c
+++ b/drivers/lightnvm/core.c
@@ -4,6 +4,8 @@
  * Initial release: Matias Bjorling <m@bjorling.me>
  */
 
+#define pr_fmt(fmt) "nvm: " fmt
+
 #include <linux/list.h>
 #include <linux/types.h>
 #include <linux/sem.h>
@@ -74,7 +76,7 @@ static int nvm_reserve_luns(struct nvm_dev *dev, int lun_begin, int lun_end)
 
 	for (i = lun_begin; i <= lun_end; i++) {
 		if (test_and_set_bit(i, dev->lun_map)) {
-			pr_err("nvm: lun %d already allocated\n", i);
+			pr_err("lun %d already allocated\n", i);
 			goto err;
 		}
 	}
@@ -264,7 +266,7 @@ static int nvm_config_check_luns(struct nvm_geo *geo, int lun_begin,
 				 int lun_end)
 {
 	if (lun_begin > lun_end || lun_end >= geo->all_luns) {
-		pr_err("nvm: lun out of bound (%u:%u > %u)\n",
+		pr_err("lun out of bound (%u:%u > %u)\n",
 			lun_begin, lun_end, geo->all_luns - 1);
 		return -EINVAL;
 	}
@@ -297,7 +299,7 @@ static int __nvm_config_extended(struct nvm_dev *dev,
 	if (e->op == 0xFFFF) {
 		e->op = NVM_TARGET_DEFAULT_OP;
 	} else if (e->op < NVM_TARGET_MIN_OP || e->op > NVM_TARGET_MAX_OP) {
-		pr_err("nvm: invalid over provisioning value\n");
+		pr_err("invalid over provisioning value\n");
 		return -EINVAL;
 	}
 
@@ -334,23 +336,23 @@ static int nvm_create_tgt(struct nvm_dev *dev, struct nvm_ioctl_create *create)
 		e = create->conf.e;
 		break;
 	default:
-		pr_err("nvm: config type not valid\n");
+		pr_err("config type not valid\n");
 		return -EINVAL;
 	}
 
 	tt = nvm_find_target_type(create->tgttype);
 	if (!tt) {
-		pr_err("nvm: target type %s not found\n", create->tgttype);
+		pr_err("target type %s not found\n", create->tgttype);
 		return -EINVAL;
 	}
 
 	if ((tt->flags & NVM_TGT_F_HOST_L2P) != (dev->geo.dom & NVM_RSP_L2P)) {
-		pr_err("nvm: device is incompatible with target L2P type.\n");
+		pr_err("device is incompatible with target L2P type.\n");
 		return -EINVAL;
 	}
 
 	if (nvm_target_exists(create->tgtname)) {
-		pr_err("nvm: target name already exists (%s)\n",
+		pr_err("target name already exists (%s)\n",
 							create->tgtname);
 		return -EINVAL;
 	}
@@ -367,7 +369,7 @@ static int nvm_create_tgt(struct nvm_dev *dev, struct nvm_ioctl_create *create)
 
 	tgt_dev = nvm_create_tgt_dev(dev, e.lun_begin, e.lun_end, e.op);
 	if (!tgt_dev) {
-		pr_err("nvm: could not create target device\n");
+		pr_err("could not create target device\n");
 		ret = -ENOMEM;
 		goto err_t;
 	}
@@ -686,7 +688,7 @@ static int nvm_set_rqd_ppalist(struct nvm_tgt_dev *tgt_dev, struct nvm_rq *rqd,
 	rqd->nr_ppas = nr_ppas;
 	rqd->ppa_list = nvm_dev_dma_alloc(dev, GFP_KERNEL, &rqd->dma_ppa_list);
 	if (!rqd->ppa_list) {
-		pr_err("nvm: failed to allocate dma memory\n");
+		pr_err("failed to allocate dma memory\n");
 		return -ENOMEM;
 	}
 
@@ -1073,7 +1075,7 @@ int nvm_set_chunk_meta(struct nvm_tgt_dev *tgt_dev, struct ppa_addr *ppas,
 		return 0;
 
 	if (nr_ppas > NVM_MAX_VLBA) {
-		pr_err("nvm: unable to update all blocks atomically\n");
+		pr_err("unable to update all blocks atomically\n");
 		return -EINVAL;
 	}
 
@@ -1136,27 +1138,26 @@ static int nvm_init(struct nvm_dev *dev)
 	int ret = -EINVAL;
 
 	if (dev->ops->identity(dev)) {
-		pr_err("nvm: device could not be identified\n");
+		pr_err("device could not be identified\n");
 		goto err;
 	}
 
-	pr_debug("nvm: ver:%u.%u nvm_vendor:%x\n",
-				geo->major_ver_id, geo->minor_ver_id,
-				geo->vmnt);
+	pr_debug("ver:%u.%u nvm_vendor:%x\n", geo->major_ver_id,
+			geo->minor_ver_id, geo->vmnt);
 
 	ret = nvm_core_init(dev);
 	if (ret) {
-		pr_err("nvm: could not initialize core structures.\n");
+		pr_err("could not initialize core structures.\n");
 		goto err;
 	}
 
-	pr_info("nvm: registered %s [%u/%u/%u/%u/%u]\n",
+	pr_info("registered %s [%u/%u/%u/%u/%u]\n",
 			dev->name, dev->geo.ws_min, dev->geo.ws_opt,
 			dev->geo.num_chk, dev->geo.all_luns,
 			dev->geo.num_ch);
 	return 0;
 err:
-	pr_err("nvm: failed to initialize nvm\n");
+	pr_err("failed to initialize nvm\n");
 	return ret;
 }
 
@@ -1194,7 +1195,7 @@ int nvm_register(struct nvm_dev *dev)
 	dev->dma_pool = dev->ops->create_dma_pool(dev, "ppalist",
 						  exp_pool_size);
 	if (!dev->dma_pool) {
-		pr_err("nvm: could not create dma pool\n");
+		pr_err("could not create dma pool\n");
 		kref_put(&dev->ref, nvm_free);
 		return -ENOMEM;
 	}
@@ -1239,7 +1240,7 @@ static int __nvm_configure_create(struct nvm_ioctl_create *create)
 	up_write(&nvm_lock);
 
 	if (!dev) {
-		pr_err("nvm: device not found\n");
+		pr_err("device not found\n");
 		return -EINVAL;
 	}
 
@@ -1313,7 +1314,7 @@ static long nvm_ioctl_get_devices(struct file *file, void __user *arg)
 		i++;
 
 		if (i > 31) {
-			pr_err("nvm: max 31 devices can be reported.\n");
+			pr_err("max 31 devices can be reported.\n");
 			break;
 		}
 	}
@@ -1340,7 +1341,7 @@ static long nvm_ioctl_dev_create(struct file *file, void __user *arg)
 
 	if (create.conf.type == NVM_CONFIG_TYPE_EXTENDED &&
 	    create.conf.e.rsv != 0) {
-		pr_err("nvm: reserved config field in use\n");
+		pr_err("reserved config field in use\n");
 		return -EINVAL;
 	}
 
@@ -1356,7 +1357,7 @@ static long nvm_ioctl_dev_create(struct file *file, void __user *arg)
 			flags &= ~NVM_TARGET_FACTORY;
 
 		if (flags) {
-			pr_err("nvm: flag not supported\n");
+			pr_err("flag not supported\n");
 			return -EINVAL;
 		}
 	}
@@ -1374,7 +1375,7 @@ static long nvm_ioctl_dev_remove(struct file *file, void __user *arg)
 	remove.tgtname[DISK_NAME_LEN - 1] = '\0';
 
 	if (remove.flags != 0) {
-		pr_err("nvm: no flags supported\n");
+		pr_err("no flags supported\n");
 		return -EINVAL;
 	}
 
@@ -1390,7 +1391,7 @@ static long nvm_ioctl_dev_init(struct file *file, void __user *arg)
 		return -EFAULT;
 
 	if (init.flags != 0) {
-		pr_err("nvm: no flags supported\n");
+		pr_err("no flags supported\n");
 		return -EINVAL;
 	}