diff --git a/drivers/media/video/cx18/cx18-vbi.c b/drivers/media/video/cx18/cx18-vbi.c
index 355737bff13e..99f9b2c86b0c 100644
--- a/drivers/media/video/cx18/cx18-vbi.c
+++ b/drivers/media/video/cx18/cx18-vbi.c
@@ -88,6 +88,8 @@ static void copy_vbi_data(struct cx18 *cx, int lines, u32 pts_stamp)
 		size = 4 + ((43 * line + 3) & ~3);
 	} else {
 		memcpy(dst + sd, "itv0", 4);
+		cpu_to_le32s(&linemask[0]);
+		cpu_to_le32s(&linemask[1]);
 		memcpy(dst + sd + 4, &linemask[0], 8);
 		size = 12 + ((43 * line + 3) & ~3);
 	}
diff --git a/drivers/media/video/ivtv/ivtv-vbi.c b/drivers/media/video/ivtv/ivtv-vbi.c
index 5c5d1c462fef..f420d31b937d 100644
--- a/drivers/media/video/ivtv/ivtv-vbi.c
+++ b/drivers/media/video/ivtv/ivtv-vbi.c
@@ -185,6 +185,8 @@ static void copy_vbi_data(struct ivtv *itv, int lines, u32 pts_stamp)
 		size = 4 + ((43 * line + 3) & ~3);
 	} else {
 		memcpy(dst + sd, "itv0", 4);
+		cpu_to_le32s(&linemask[0]);
+		cpu_to_le32s(&linemask[1]);
 		memcpy(dst + sd + 4, &linemask[0], 8);
 		size = 12 + ((43 * line + 3) & ~3);
 	}