diff --git a/drivers/net/ethernet/intel/iavf/iavf.h b/drivers/net/ethernet/intel/iavf/iavf.h
index 29de3ae96ef2..bd1b1ed323f4 100644
--- a/drivers/net/ethernet/intel/iavf/iavf.h
+++ b/drivers/net/ethernet/intel/iavf/iavf.h
@@ -415,4 +415,6 @@ void iavf_enable_channels(struct iavf_adapter *adapter);
 void iavf_disable_channels(struct iavf_adapter *adapter);
 void iavf_add_cloud_filter(struct iavf_adapter *adapter);
 void iavf_del_cloud_filter(struct iavf_adapter *adapter);
+struct iavf_mac_filter *iavf_add_filter(struct iavf_adapter *adapter,
+					const u8 *macaddr);
 #endif /* _IAVF_H_ */
diff --git a/drivers/net/ethernet/intel/iavf/iavf_main.c b/drivers/net/ethernet/intel/iavf/iavf_main.c
index 821987da5698..8e16be960e96 100644
--- a/drivers/net/ethernet/intel/iavf/iavf_main.c
+++ b/drivers/net/ethernet/intel/iavf/iavf_main.c
@@ -743,9 +743,8 @@ iavf_mac_filter *iavf_find_filter(struct iavf_adapter *adapter,
  *
  * Returns ptr to the filter object or NULL when no memory available.
  **/
-static struct
-iavf_mac_filter *iavf_add_filter(struct iavf_adapter *adapter,
-				 const u8 *macaddr)
+struct iavf_mac_filter *iavf_add_filter(struct iavf_adapter *adapter,
+					const u8 *macaddr)
 {
 	struct iavf_mac_filter *f;
 
@@ -2065,9 +2064,9 @@ static void iavf_reset_task(struct work_struct *work)
 	struct virtchnl_vf_resource *vfres = adapter->vf_res;
 	struct net_device *netdev = adapter->netdev;
 	struct iavf_hw *hw = &adapter->hw;
+	struct iavf_mac_filter *f, *ftmp;
 	struct iavf_vlan_filter *vlf;
 	struct iavf_cloud_filter *cf;
-	struct iavf_mac_filter *f;
 	u32 reg_val;
 	int i = 0, err;
 	bool running;
@@ -2181,6 +2180,16 @@ continue_reset:
 
 	spin_lock_bh(&adapter->mac_vlan_list_lock);
 
+	/* Delete filter for the current MAC address, it could have
+	 * been changed by the PF via administratively set MAC.
+	 * Will be re-added via VIRTCHNL_OP_GET_VF_RESOURCES.
+	 */
+	list_for_each_entry_safe(f, ftmp, &adapter->mac_filter_list, list) {
+		if (ether_addr_equal(f->macaddr, adapter->hw.mac.addr)) {
+			list_del(&f->list);
+			kfree(f);
+		}
+	}
 	/* re-add all MAC filters */
 	list_for_each_entry(f, &adapter->mac_filter_list, list) {
 		f->add = true;
diff --git a/drivers/net/ethernet/intel/iavf/iavf_virtchnl.c b/drivers/net/ethernet/intel/iavf/iavf_virtchnl.c
index c46770eba320..1ab9cb339acb 100644
--- a/drivers/net/ethernet/intel/iavf/iavf_virtchnl.c
+++ b/drivers/net/ethernet/intel/iavf/iavf_virtchnl.c
@@ -1359,6 +1359,9 @@ void iavf_virtchnl_completion(struct iavf_adapter *adapter,
 			ether_addr_copy(netdev->perm_addr,
 					adapter->hw.mac.addr);
 		}
+		spin_lock_bh(&adapter->mac_vlan_list_lock);
+		iavf_add_filter(adapter, adapter->hw.mac.addr);
+		spin_unlock_bh(&adapter->mac_vlan_list_lock);
 		iavf_process_config(adapter);
 		}
 		break;