diff --git a/drivers/net/ethernet/intel/i40evf/i40evf_main.c b/drivers/net/ethernet/intel/i40evf/i40evf_main.c
index 4f07469e9769..34fd6c553879 100644
--- a/drivers/net/ethernet/intel/i40evf/i40evf_main.c
+++ b/drivers/net/ethernet/intel/i40evf/i40evf_main.c
@@ -785,7 +785,7 @@ static int i40evf_vlan_rx_kill_vid(struct net_device *netdev,
  **/
 static struct
 i40evf_mac_filter *i40evf_find_filter(struct i40evf_adapter *adapter,
-				      u8 *macaddr)
+				      const u8 *macaddr)
 {
 	struct i40evf_mac_filter *f;
 
@@ -808,7 +808,7 @@ i40evf_mac_filter *i40evf_find_filter(struct i40evf_adapter *adapter,
  **/
 static struct
 i40evf_mac_filter *i40evf_add_filter(struct i40evf_adapter *adapter,
-				     u8 *macaddr)
+				     const u8 *macaddr)
 {
 	struct i40evf_mac_filter *f;
 
@@ -879,6 +879,53 @@ static int i40evf_set_mac(struct net_device *netdev, void *p)
 	return (f == NULL) ? -ENOMEM : 0;
 }
 
+/**
+ * i40evf_addr_sync - Callback for dev_(mc|uc)_sync to add address
+ * @netdev: the netdevice
+ * @addr: address to add
+ *
+ * Called by __dev_(mc|uc)_sync when an address needs to be added. We call
+ * __dev_(uc|mc)_sync from .set_rx_mode and guarantee to hold the hash lock.
+ */
+static int i40evf_addr_sync(struct net_device *netdev, const u8 *addr)
+{
+	struct i40evf_adapter *adapter = netdev_priv(netdev);
+
+	if (i40evf_add_filter(adapter, addr))
+		return 0;
+	else
+		return -ENOMEM;
+}
+
+/**
+ * i40evf_addr_unsync - Callback for dev_(mc|uc)_sync to remove address
+ * @netdev: the netdevice
+ * @addr: address to add
+ *
+ * Called by __dev_(mc|uc)_sync when an address needs to be removed. We call
+ * __dev_(uc|mc)_sync from .set_rx_mode and guarantee to hold the hash lock.
+ */
+static int i40evf_addr_unsync(struct net_device *netdev, const u8 *addr)
+{
+	struct i40evf_adapter *adapter = netdev_priv(netdev);
+	struct i40evf_mac_filter *f;
+
+	/* Under some circumstances, we might receive a request to delete
+	 * our own device address from our uc list. Because we store the
+	 * device address in the VSI's MAC/VLAN filter list, we need to ignore
+	 * such requests and not delete our device address from this list.
+	 */
+	if (ether_addr_equal(addr, netdev->dev_addr))
+		return 0;
+
+	f = i40evf_find_filter(adapter, addr);
+	if (f) {
+		f->remove = true;
+		adapter->aq_required |= I40EVF_FLAG_AQ_DEL_MAC_FILTER;
+	}
+	return 0;
+}
+
 /**
  * i40evf_set_rx_mode - NDO callback to set the netdev filters
  * @netdev: network interface device structure
@@ -886,44 +933,11 @@ static int i40evf_set_mac(struct net_device *netdev, void *p)
 static void i40evf_set_rx_mode(struct net_device *netdev)
 {
 	struct i40evf_adapter *adapter = netdev_priv(netdev);
-	struct i40evf_mac_filter *f, *ftmp;
-	struct netdev_hw_addr *uca;
-	struct netdev_hw_addr *mca;
-	struct netdev_hw_addr *ha;
-
-	/* add addr if not already in the filter list */
-	netdev_for_each_uc_addr(uca, netdev) {
-		i40evf_add_filter(adapter, uca->addr);
-	}
-	netdev_for_each_mc_addr(mca, netdev) {
-		i40evf_add_filter(adapter, mca->addr);
-	}
 
 	spin_lock_bh(&adapter->mac_vlan_list_lock);
-
-	list_for_each_entry_safe(f, ftmp, &adapter->mac_filter_list, list) {
-		netdev_for_each_mc_addr(mca, netdev)
-			if (ether_addr_equal(mca->addr, f->macaddr))
-				goto bottom_of_search_loop;
-
-		netdev_for_each_uc_addr(uca, netdev)
-			if (ether_addr_equal(uca->addr, f->macaddr))
-				goto bottom_of_search_loop;
-
-		for_each_dev_addr(netdev, ha)
-			if (ether_addr_equal(ha->addr, f->macaddr))
-				goto bottom_of_search_loop;
-
-		if (ether_addr_equal(f->macaddr, adapter->hw.mac.addr))
-			goto bottom_of_search_loop;
-
-		/* f->macaddr wasn't found in uc, mc, or ha list so delete it */
-		f->remove = true;
-		adapter->aq_required |= I40EVF_FLAG_AQ_DEL_MAC_FILTER;
-
-bottom_of_search_loop:
-		continue;
-	}
+	__dev_uc_sync(netdev, i40evf_addr_sync, i40evf_addr_unsync);
+	__dev_mc_sync(netdev, i40evf_addr_sync, i40evf_addr_unsync);
+	spin_unlock_bh(&adapter->mac_vlan_list_lock);
 
 	if (netdev->flags & IFF_PROMISC &&
 	    !(adapter->flags & I40EVF_FLAG_PROMISC_ON))
@@ -938,8 +952,6 @@ bottom_of_search_loop:
 	else if (!(netdev->flags & IFF_ALLMULTI) &&
 		 adapter->flags & I40EVF_FLAG_ALLMULTI_ON)
 		adapter->aq_required |= I40EVF_FLAG_AQ_RELEASE_ALLMULTI;
-
-	spin_unlock_bh(&adapter->mac_vlan_list_lock);
 }
 
 /**
@@ -1041,10 +1053,15 @@ void i40evf_down(struct i40evf_adapter *adapter)
 
 	spin_lock_bh(&adapter->mac_vlan_list_lock);
 
+	/* clear the sync flag on all filters */
+	__dev_uc_unsync(adapter->netdev, NULL);
+	__dev_mc_unsync(adapter->netdev, NULL);
+
 	/* remove all MAC filters */
 	list_for_each_entry(f, &adapter->mac_filter_list, list) {
 		f->remove = true;
 	}
+
 	/* remove all VLAN filters */
 	list_for_each_entry(vlf, &adapter->vlan_filter_list, list) {
 		f->remove = true;