diff --git a/sound/soc/intel/skylake/bxt-sst.c b/sound/soc/intel/skylake/bxt-sst.c
index 92a82e6b5fe6..cdafade8abd6 100644
--- a/sound/soc/intel/skylake/bxt-sst.c
+++ b/sound/soc/intel/skylake/bxt-sst.c
@@ -38,8 +38,6 @@
 /* Delay before scheduling D0i3 entry */
 #define BXT_D0I3_DELAY 5000
 
-#define BXT_FW_ROM_INIT_RETRY 3
-
 static unsigned int bxt_get_errorcode(struct sst_dsp *ctx)
 {
 	 return sst_dsp_shim_read(ctx, BXT_ADSP_ERROR_CODE);
diff --git a/sound/soc/intel/skylake/cnl-sst.c b/sound/soc/intel/skylake/cnl-sst.c
index 4f64f097e9ae..060e47ae3391 100644
--- a/sound/soc/intel/skylake/cnl-sst.c
+++ b/sound/soc/intel/skylake/cnl-sst.c
@@ -109,7 +109,7 @@ static int cnl_load_base_firmware(struct sst_dsp *ctx)
 {
 	struct firmware stripped_fw;
 	struct skl_dev *cnl = ctx->thread_context;
-	int ret;
+	int ret, i;
 
 	if (!ctx->fw) {
 		ret = request_firmware(&ctx->fw, ctx->fw_name, ctx->dev);
@@ -131,12 +131,16 @@ static int cnl_load_base_firmware(struct sst_dsp *ctx)
 	stripped_fw.size = ctx->fw->size;
 	skl_dsp_strip_extended_manifest(&stripped_fw);
 
-	ret = cnl_prepare_fw(ctx, stripped_fw.data, stripped_fw.size);
-	if (ret < 0) {
-		dev_err(ctx->dev, "prepare firmware failed: %d\n", ret);
-		goto cnl_load_base_firmware_failed;
+	for (i = 0; i < BXT_FW_ROM_INIT_RETRY; i++) {
+		ret = cnl_prepare_fw(ctx, stripped_fw.data, stripped_fw.size);
+		if (!ret)
+			break;
+		dev_dbg(ctx->dev, "prepare firmware failed: %d\n", ret);
 	}
 
+	if (ret < 0)
+		goto cnl_load_base_firmware_failed;
+
 	ret = sst_transfer_fw_host_dma(ctx);
 	if (ret < 0) {
 		dev_err(ctx->dev, "transfer firmware failed: %d\n", ret);
@@ -158,6 +162,7 @@ static int cnl_load_base_firmware(struct sst_dsp *ctx)
 	return 0;
 
 cnl_load_base_firmware_failed:
+	dev_err(ctx->dev, "firmware load failed: %d\n", ret);
 	release_firmware(ctx->fw);
 	ctx->fw = NULL;
 
diff --git a/sound/soc/intel/skylake/skl-sst-dsp.h b/sound/soc/intel/skylake/skl-sst-dsp.h
index cdfec0fca577..067d1ea11cde 100644
--- a/sound/soc/intel/skylake/skl-sst-dsp.h
+++ b/sound/soc/intel/skylake/skl-sst-dsp.h
@@ -67,6 +67,7 @@ struct skl_dev;
 
 #define SKL_FW_INIT			0x1
 #define SKL_FW_RFW_START		0xf
+#define BXT_FW_ROM_INIT_RETRY		3
 
 #define SKL_ADSPIC_IPC			1
 #define SKL_ADSPIS_IPC			1