diff --git a/drivers/net/ethernet/intel/i40e/i40e_virtchnl_pf.c b/drivers/net/ethernet/intel/i40e/i40e_virtchnl_pf.c
index cbbb2ef4b256..aa58a498c239 100644
--- a/drivers/net/ethernet/intel/i40e/i40e_virtchnl_pf.c
+++ b/drivers/net/ethernet/intel/i40e/i40e_virtchnl_pf.c
@@ -549,12 +549,15 @@ static int i40e_alloc_vsi_res(struct i40e_vf *vf, enum i40e_vsi_type type)
 			i40e_vsi_add_pvid(vsi, vf->port_vlan_id);
 
 		spin_lock_bh(&vsi->mac_filter_list_lock);
-		f = i40e_add_filter(vsi, vf->default_lan_addr.addr,
-				    vf->port_vlan_id ? vf->port_vlan_id : -1,
-				    true, false);
-		if (!f)
-			dev_info(&pf->pdev->dev,
-				 "Could not allocate VF MAC addr\n");
+		if (is_valid_ether_addr(vf->default_lan_addr.addr)) {
+			f = i40e_add_filter(vsi, vf->default_lan_addr.addr,
+				       vf->port_vlan_id ? vf->port_vlan_id : -1,
+				       true, false);
+			if (!f)
+				dev_info(&pf->pdev->dev,
+					 "Could not add MAC filter %pM for VF %d\n",
+					vf->default_lan_addr.addr, vf->vf_id);
+		}
 		f = i40e_add_filter(vsi, brdcast,
 				    vf->port_vlan_id ? vf->port_vlan_id : -1,
 				    true, false);