diff --git a/drivers/mfd/rohm-bd718x7.c b/drivers/mfd/rohm-bd718x7.c
index af91092c7fca..85e7f5133365 100644
--- a/drivers/mfd/rohm-bd718x7.c
+++ b/drivers/mfd/rohm-bd718x7.c
@@ -81,6 +81,44 @@ static const struct regmap_config bd718xx_regmap_config = {
 	.cache_type = REGCACHE_RBTREE,
 };
 
+static int bd718xx_init_press_duration(struct bd718xx *bd718xx)
+{
+	struct device* dev = bd718xx->chip.dev;
+	u32 short_press_ms, long_press_ms;
+	u32 short_press_value, long_press_value;
+	int ret;
+
+	ret = of_property_read_u32(dev->of_node, "rohm,short-press-ms",
+				   &short_press_ms);
+	if (!ret) {
+		short_press_value = min(15u, (short_press_ms + 250) / 500);
+		ret = regmap_update_bits(bd718xx->chip.regmap,
+					 BD718XX_REG_PWRONCONFIG0,
+					 BD718XX_PWRBTN_PRESS_DURATION_MASK,
+					 short_press_value);
+		if (ret) {
+			dev_err(dev, "Failed to init pwron short press\n");
+			return ret;
+		}
+	}
+
+	ret = of_property_read_u32(dev->of_node, "rohm,long-press-ms",
+				   &long_press_ms);
+	if (!ret) {
+		long_press_value = min(15u, (long_press_ms + 500) / 1000);
+		ret = regmap_update_bits(bd718xx->chip.regmap,
+					 BD718XX_REG_PWRONCONFIG1,
+					 BD718XX_PWRBTN_PRESS_DURATION_MASK,
+					 long_press_value);
+		if (ret) {
+			dev_err(dev, "Failed to init pwron long press\n");
+			return ret;
+		}
+	}
+
+	return 0;
+}
+
 static int bd718xx_i2c_probe(struct i2c_client *i2c,
 			    const struct i2c_device_id *id)
 {
@@ -118,6 +156,10 @@ static int bd718xx_i2c_probe(struct i2c_client *i2c,
 		return ret;
 	}
 
+	ret = bd718xx_init_press_duration(bd718xx);
+	if (ret)
+		return ret;
+
 	ret = regmap_irq_get_virq(bd718xx->irq_data, BD718XX_INT_PWRBTN_S);
 
 	if (ret < 0) {