diff --git a/drivers/spi/spi-ti-qspi.c b/drivers/spi/spi-ti-qspi.c
index 0334e2926998..858fda8ac73e 100644
--- a/drivers/spi/spi-ti-qspi.c
+++ b/drivers/spi/spi-ti-qspi.c
@@ -314,6 +314,8 @@ static int qspi_read_msg(struct ti_qspi *qspi, struct spi_transfer *t,
 {
 	int wlen;
 	unsigned int cmd;
+	u32 rx;
+	u8 rxlen, rx_wlen;
 	u8 *rxbuf;
 
 	rxbuf = t->rx_buf;
@@ -336,14 +338,60 @@ static int qspi_read_msg(struct ti_qspi *qspi, struct spi_transfer *t,
 		if (qspi_is_busy(qspi))
 			return -EBUSY;
 
+		switch (wlen) {
+		case 1:
+			/*
+			 * Optimize the 8-bit words transfers, as used by
+			 * the SPI flash devices.
+			 */
+			if (count >= QSPI_WLEN_MAX_BYTES) {
+				rxlen = QSPI_WLEN_MAX_BYTES;
+			} else {
+				rxlen = min(count, 4);
+			}
+			rx_wlen = rxlen << 3;
+			cmd &= ~QSPI_WLEN_MASK;
+			cmd |= QSPI_WLEN(rx_wlen);
+			break;
+		default:
+			rxlen = wlen;
+			break;
+		}
+
 		ti_qspi_write(qspi, cmd, QSPI_SPI_CMD_REG);
 		if (ti_qspi_poll_wc(qspi)) {
 			dev_err(qspi->dev, "read timed out\n");
 			return -ETIMEDOUT;
 		}
+
 		switch (wlen) {
 		case 1:
-			*rxbuf = readb(qspi->base + QSPI_SPI_DATA_REG);
+			/*
+			 * Optimize the 8-bit words transfers, as used by
+			 * the SPI flash devices.
+			 */
+			if (count >= QSPI_WLEN_MAX_BYTES) {
+				u32 *rxp = (u32 *) rxbuf;
+				rx = readl(qspi->base + QSPI_SPI_DATA_REG_3);
+				*rxp++ = be32_to_cpu(rx);
+				rx = readl(qspi->base + QSPI_SPI_DATA_REG_2);
+				*rxp++ = be32_to_cpu(rx);
+				rx = readl(qspi->base + QSPI_SPI_DATA_REG_1);
+				*rxp++ = be32_to_cpu(rx);
+				rx = readl(qspi->base + QSPI_SPI_DATA_REG);
+				*rxp++ = be32_to_cpu(rx);
+			} else {
+				u8 *rxp = rxbuf;
+				rx = readl(qspi->base + QSPI_SPI_DATA_REG);
+				if (rx_wlen >= 8)
+					*rxp++ = rx >> (rx_wlen - 8);
+				if (rx_wlen >= 16)
+					*rxp++ = rx >> (rx_wlen - 16);
+				if (rx_wlen >= 24)
+					*rxp++ = rx >> (rx_wlen - 24);
+				if (rx_wlen >= 32)
+					*rxp++ = rx;
+			}
 			break;
 		case 2:
 			*((u16 *)rxbuf) = readw(qspi->base + QSPI_SPI_DATA_REG);
@@ -352,8 +400,8 @@ static int qspi_read_msg(struct ti_qspi *qspi, struct spi_transfer *t,
 			*((u32 *)rxbuf) = readl(qspi->base + QSPI_SPI_DATA_REG);
 			break;
 		}
-		rxbuf += wlen;
-		count -= wlen;
+		rxbuf += rxlen;
+		count -= rxlen;
 	}
 
 	return 0;